This fun, forward-thinking dog food brand needed a voice to reflect their mission: to tackle dogs' allergies and the health of the planet one black soldier fly at a time. 

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Their biggest challenge was getting customers past the idea of feeding their dogs bugs and other unusual proteins.

 

I thought, why not lean into it? Let's embrace all the weird realities of pet parenting and speak to people in an honest, direct, genuinely real voice (and toss in a few poop jokes for good measure.)

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Meet Wilder Harrier

 

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